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Former NFL cheerleader lectures on “Profit or Purpose” in cause-related marketing

Businesses often sell products that partner with research organizations, philanthropic groups or humanitarian causes. But how much money from those sales actually goes toward the foundations they claim to support? Bobbie Shay Lee, former NFL cheerleader and founder of The Center for Transparency, gave a presentation at the University of Rhode Island on April 13…

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WATCH: Students go to great lengths to help children overseas

Students at the University of Rhode Island are going to great lengths to give back to children overseas. Karie Orendorff, lecturer in kinesiology at the university, started the program, “Teaching in Tanzania,” three summers ago. The students go over to Africa and work at the Maasai Joy Childrens Center. In efforts to fund the trip,…

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